Blueberry and Swaddlebees began in 2005 when
the founder, Margarita McClure, couldn't find diapers that were stylish
and fun - so she created her own. The business quickly grew from an
online in the basement business to having over 150 retailers and
distributors in the US and around the world.
Now Blueberry and Swaddlebees have merged their brands into one - Blueberry. That means that Swaddlebees Econappi is now Blueberry Econappi, Swaddlebees Simplex is Blueberry Simplex, etc. Why have they done this? Over the years, the difference between the 2 brands has grown smaller and smaller. To make it less confusing for the consumer, it just made sense to merge the brands. During the transition, products may have a mixture of tags. Blueberry products are made in the USA.